Adobe Inc. (ADBE) announced at its’ annual developers conference, Adobe Max 2009, FLASH Player 10.1 includes support of multiple screens including smart phones and devices.
As a consumer, this is news specially if you have a Smart Mobile Device* and browse websites with FLASH content. FLASH content does not run on the Safari iPhone platform. As a developer, I’m excited because this means a better experience can be delivered with only one page of content for all platforms… But rarely is anything ever so perfect.
The technology and marketing industries continue to move toward delivering a user experience on the small screen that rivals bigger screens and for good reason, namely, critical mass. According to Nielsen.com, 18.5 million smartphones are currently in use with another 217 million mobile phone subscribers with multimedia capabilities. The ability to deliver rich, interactive content in the palm of a consumers hand, has been the holy grail of mobile marketing for some time now. A better browsing experience means more consumers pecking away at their Smart Mobile Device.
The new FLASH 10.1 is slated for full release by early 2010. * Now the caveat: Apple has not yet signed on to the project and it remains to be seen whether the iPhone and iPod Touch will support this new media player or not.
Holy Grail Quote:
King Arthur: Bloody peasant!
Peasant Dennis: Oh, what a giveaway! Did you hear that? Did you hear that, eh? That’s what I’m on about! Did you see him repressing me? You saw him, Didn’t you?
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