Four posts ago I blogged about stealth marketing techniques sometimes referred to as “Dark Marketing”. Then last week, October-Design announced the release of Post-Mania, a FREE content management application for websites. What does Post-Mania and stealth marketing have in common?
If you were to happen upon Post-Mania’s project page at SourceForge.net it wouldn’t be obvious that October-Design is the developer. Not until you download the package and opened an installation document or clicked on the Post-Mania logo bug that it becomes clearer. And even then there wasn’t an overt attempt to market to the end user.
What gives with the “super soft sell” you ask?
October-Design is in the “ideas business” (aka Intellectual Property). We are paid for ideas and products that result from all the grey matter we burn up. For us, the new marketing model for reaching consumers can be best summed up as “give and take”. October-Design gives you a little nugget, you take it and have a good experience. Hopefully that parleys into something bigger when you call us for your next big project (a little suggestive selling there).
This kind of passive marketing is a risky proposition. Already hundreds of hours were put into the development, documentation and support of one little, FREE application that doesn’t even scream October-Design. But then screaming wasn’t the point. The point was to get the application into as many hands as possible and let the consumer discover the answer on their own.
Rather than bullying the consumer with adverts and messages upon messages, we chose (at least with Post-Mania) to make it subtle. The Post-Mania example case studies how October-Design attempts to reach consumers with its service and products through the back door, avoiding the consumer advertising filter mechanism. By cooping some of Web 2.0 tenon, we have a vehicle to get the message out and also deliver an end user experience, all for free. Does it work? Check back and I’ll let you know, these strategies take time to build…
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Businesses worldwide have realized the benefits of web-based technologies and is looking for meaningful ways at incorporating these technologies into their sales and marketing plans. Indeed, the thrust of this blog is about Web 2.0 implementation. It’s in that vein that October-Design, is pleased to announce, the release of Post-Mania, a file upload and management application for web pages.
Post-Mania is a Content Management System (CMS) for businesses or departments that want to post files to web pages without having to depend on vendors or staff. The system is secure and compact so users and system administrators can run Post-Mania without the headaches of a large-scale application deployment. Post-Mania is web-based. The user only needs a modern web browser and Internet connection…the rest is point-and-click!
The immediate benefit of Post-Mania is realized in the cost savings. Post-Mania is FREE, and released under the Open Source, General Public License. The overall benefits are measured in the ability to release documents quickly and without having to edit HTML or use File Transfer Protocol (FTP) technologies.
If you are a group leader or department manager, and you have to route reports to your group members on a regular basis, Post-Mania allows you to post those to a web page and your members can go to one central location and get their report. Your documents are stored in a central location rather than in an email inbox.
Or, you’re a restaurant and want to publish this week’s menu but don’t want to call on your web guru every time to do so. With Post-Mania, the process is point and click so the menu is posted without a hitch. Documents are stored in a database, so you can go back and reactivate past documents if say a past menu featured fish and you just caught a great deal on Salmon.
To learn more about Post-Mania and how this application can help your business or department, click this link: Home Page to load the Post-Mania home page. Post-Mania was developed and maintained by October-Design for businesses large and small who want to distribute current and important information quickly and without the hassle.
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