Comments for October-Design

Comment on Super Bowl Not Enough? For One Conglomerate, NO. by rwhite35

rwhite35 — Wed, 23 Dec 2009 14:32:09 +0000

I just received a Holiday Greeting email from Google. It would appear that Pepsi is not alone in its' "cause related" marketing efforts. Google's Card rwhite35

Comment on A la Wii, this is great by rwhite35

rwhite35 — Thu, 15 Jan 2009 18:14:03 +0000

Activision, creators of Guitar Hero franchise, announced that Guitar Hero III has $1 Billion in sales since its release October 2007. Activision’s CEO Mike Griffith said, “Movies, recorded music and TV – these are all stagnating or contracting entertainment sectors,” he said. “Video games are poised to eclipse all other forms of entertainment in the decade ahead.”
rwhite35

Comment on This Mobile Marketing Stool Is Wobbly! by rwhite35

rwhite35 — Wed, 15 Oct 2008 13:23:58 +0000

UPDATED INFO: NPR aired a story on 10/14/08 about coupon usage and how usage is on a fast and furious rise as a direct result of the current economic environment. In addition to anecdotal information, the segment featured and mega-saver, Erin Gifford who typically pays half the amount for food using coupons. Here is the link: http://www.npr.org/templates/story/story.php?storyId=94520847
rwhite35

Comment on A SIMilar Life As Mine by rwhite35

rwhite35 — Wed, 08 Oct 2008 22:57:02 +0000

I was researching my next post and came across this Google announcement. Google has launched a beta version of its’ AdSense for Online Game Advertising which will serve ads in and adjacent to online games. Here the story: http://venturebeat.com/2008/10/07/google-launches-in-game-advertising-for-flash-web-games/
rwhite35

Comment on A SIMilar Life As Mine by Laetitia

Laetitia — Wed, 08 Oct 2008 17:22:43 +0000

I experienced this in the digital world of MEEZ where I created my character and picked out her clothes (very entertaining by the way).. Some of the outfits I was sorting through had special signage telling me where I could buy the ACTUAL piece. Not quite the direct link you mention with the IBM presence in SecondLife but definitely a very interesting way for a brand to entice me to check out their “brick and mortar” operation.

I would think that the hits linked to Dark Marketing are by nature fewer in number but also more targeted and productive. Since the product is presented in a relevant environment for that consumer, and in less”noise” as you describe, it is more likely to turn into a lead and eventually a sale. Any indication of what the closing rate (of sales) or the recall rate (of a brand, product..) is with such Marketing?

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Laetitia,
Good comment, thanks! I’ll see if I can dig up any data for closing rates on product integration(PI) campaigns. It’s likely nebulous since much of PI is meant to affect an “image” rather than a direct, dotted line, sale. But then with your Meeze example, that clothing sponsor likely has a way to track back to “Meeze” as the “lead source”.
rwhite35

Comment on Keep The Humans Talking, And Automate Everything! by Laetitia Kasl

Laetitia Kasl — Fri, 03 Oct 2008 19:29:54 +0000

Your goal while going through the drive-thru is to get a food fast, not to experience a meaningful social interaction. And those processes while improving on speed and reducing cost do not always contribute to a high quality product (taste, smell, texture etc..).

So technology is key when speed and convenience are the main benefits targeted. One thing I wonder is how does technology apply when quality of 1) human interaction and 2) product is the main benefit targeted?